‘Sindy the doll we love to dress’

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1960s Sindy
1970s Sindy
1980s Sindy
Paul
Patch
Sindy's Friends
Mam'selle Outfits
Scenesetters
Marx Sindy
Very Special Sindys
Mary Poppins Dolls
The Margret Bing Collection
Sindy Dress-up Clothes
Sindy's Four Poster Bed
Sindy Articles

1960s

The fashion of the UK in the 1960s is really a story of two halves. It was a decade of cultural and social change, and over the years the formal fashions carried over from the 1950s were replaced by new youthful fashion, reflecting younger people’s increasing confidence in their own identity and self-expression. Contemporary designers in the fashion industry responded to this trend, creating clothes which reflected these new interests and values with more casual and fun styles. Young people’s increasing purchasing power enabled the rise of small fashion boutiques such as Mary Quant’s Bazaar and Biba offering affordable fashions and a more relaxed shopping experience. In turn, these trends fed back into the garment and retail industry, and clothes generally became more informal and less accessorised. Sindy’s 1960s fashions clearly capture this shift in tradition which made the 1960s so significant.

Sindy 1963

Sindy 1964

Sindy 1965

Sindy 1966

Sindy 1967

Sindy 1968

Sindy 1969

1970s

The 1970s saw the rise of ready-to-wear, high-street fashion and with the introduction of a greater range of synthetic fabrics, fashions became bolder, brighter and more exuberant. Experimentation was the order of the day with a range of fashions which looked back to historical styles, across the world as overseas travel became more accessible, and where a myriad of trends flourished including hippy chic, peasant styles, disco and punk. More women were entering the workplace, and they were catered for with stylish workwear, including trouser suits. Evening wear was glamorous and thoroughly modern. Hot pants, maxi skirts, lacy nighties and negligees, trendy gingham lingerie, smocks, gypsy dresses, dungarees, denims, bell bottoms and halter necks, Sindy had it all.

Sindy 1970

Sindy 1971

Sindy 1972

Sindy 1973

Sindy 1974

Sindy 1975

Sindy 1976

Sindy 1977

Sindy 1978

Sindy 1979

1980s

The early 1980s saw a change in fashion, clothing became simpler and easier to wear with less accessories. There were interesting trends such as the fitness craze which gathered momentum with more stylish lady’s track suits, with leotards, leg warmers and headbands making an appearance. Formal fashions with a nod to vintage designs reappeared for special occasions, often accessorised with big jewellery, gloves and stoles, although these were no longer obligatory. And, as more young women entered and stayed in the workplace, no longer giving up work when they got married or had babies, there was the rise of professional fashions and ‘power dressing’. Clothes became brighter as the decade progressed and silhouettes were popular with garments such as overshirts, belts, puff sleeves, drop waists, long shorts, Y-shaped dresses and suits, boob tubes and oversized jackets all making an appearance. And where the fashions went, so did Sindy.

Sindy 1980

Sindy 1981

Sindy 1982

Paul

In 1965 Sindy got a boyfriend called Paul. He was supposedly named after Paul McCartney of the Beatles. He was 13 inches tall, an inch taller than Sindy. His head was sculpted by Eric Griffiths, and some of his clothes were designed by Hardy Amies, one of the first modern fashion designers for men. Paul’s clothes are a wonderful snapshot of British men’s fashions of the 1960s.

Paul 1965

Paul 1966

Paul 1967

Mam'selle Paul

Patch

Patch was introduced in 1966 and she was Sindy’s naughty little sister. She was 9 inches tall, with short choppy haircut, freckles and a cheeky face sculpted by Eric Griffiths. Although often shown as a tomboy, she had a lovely wardrobe of outfits and when dressed up she could look as sweet as angel. She was named Patch by Derek Bibby who was Pedigree Dolls Limited Managing Director.

Patch 1966

Patch 1967

Patch 1968

Patch 1969

Patch 1970

Patch 1971

Patch 1972

Patch Mam'selle

Sindy's 1960s and 1970s friends

Glamorous Mitzi from France and sweet little Betsy from the USA were introduced in the Autumn of 1967. They were quickly followed by bubbly Brit Vicki and Patch’s new pal Poppet in 1968. But by the end of 1971 they had all been discontinued, however they still remain very with popular with collectors.
In 1971 Sindy was given a new friend, June. This doll could only be obtained by collecting heart tokens from Sindy boxes. There were three editions of June until she too was discontinued in 1976.

Sindy's friends 1967-68

Sindy's friends 1969

Sindy's friends 1970

Sindy's friends 1971

June 1971-1976

Mam'selle Outfits

The Mam’selle “Gear Get Up” range of fashion doll outfits were made in Lines Brother’s Richmond factory in the mid 1960s. For a number of years, Mam’selle had been a subsiduary of Lines Brothers Ltd producing clothes, bedding and accessories for baby dolls, girl dolls of various sizes, and teddy bears (‘Teddy Wear’). They also made dressing-up outfits for boys and girls. These products were branded as Triang. On 1st of January 1966, Mam’selle became a sub-division of Pedigree and they further captalized on the enormous popularity of Sindy, Paul and Patch, and the influx of cheaper clone fashion dolls, by adding to the “Gear Get Up” range of Mam’selle branded clothes for 10 to 12 inch teenage dolls, and introducing the Paul and Patch 8 inch doll sized outfits. Stickers referring to Sindy, Patch and Paul were added to the Mam’selle boxes and a few referred to Sindy directly. They cost less than the official Sindy merchandise, and whilst this did not detract from the quality of their design; the cheaper manufacturing and materials used sometimes did.

Sindy Mam'selle Outfits

Paul Mam'selle Outfits

Patch Mam'selle Outfits

Scenesetters

The name “Scenesetters” was first used in Sindy’s 1969 Style Leaflet. This name was suggested by David Fear, Pedigree’s Product Manager in the 1960s. Pedigree’s scaled accessories for Sindy were extensive and they proved to be very popular and profitable. Over the years Pedigree refined and added to the range. As the times changed, so did Sindy’s Scenesetters, her furniture followed the trends of the day and she had accessories for every latest leisure activity and trend.

1960s Scenesetters

1965

1966

1967

1968

1969

1970s Scenesetters

1970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980s Scenesetters

1980

1981

Marx Sindy

On the 11th September 1978 Sindy was launched in North America. Sindy herself was a blonde active doll with the first of the new 2nd Gen head mouldings. She was also given a new black friend called Gayle. Most of her outfits were the UK outfits tweaked and repackaged to accompany Sindy in North America. But, many of Sindy’s scenesetters were remodelled and renamed to appeal to the North American market. Interestingly the obvious Sindy ‘S’ branding on some of the furniture was removed and replaced by the less obvious new Marx Sindy heart logo. Perhaps to appeal to Barbie owners who might like her furniture too. Welcome to Sindy’s World!

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Very Special Sindys

A section to show all the special Sindy doll spin-offs and specially dressed Sindys we have found.

Christmas Fairy Sindys

Lyons Maid Sindy

Sindy Jack in the Box

Sindy Puppets

Sindy Trendy Brides

Mary Poppins dolls

Walt Disney’s famous Mary Poppins film was based on the novels of Australian-British writer P.L. Travers and was a mixture of live action and animation. It was released in 1964 and it was a huge success. Merchandising was extensive and included four 12 inch dolls, two of them Sindy, sold in Australia, Canada, New Zealand and the USA. This page showcases all four Marys.

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The Margaret Bing collection

Margaret Elizabeth Dernocour Bing (1931-1982) was a very talented artist with an aptitude for needlework. She used her interests in history and costume to create four unique collections of Sindy dolls dressed in historic and national costumes. Two of her collections are documented in the Museum and the others will follow.

About the Margaret Bing collection

European Costume Sindys

Historic (the Queens) Sindys

Sindy Dress-up Clothes

These dressing up clothes were made by the Lines Bros. (Richmond) Ltd factory. The same factory that made the Mam’selle outfits. We think these dressing-up outfits were only available from 1965 to 1967 and like the Mam’selle range were dropped following the rationalisation of Lines Bros.

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Sindy's four poster bed

Detailing the beautiful Good-Wood Toys (Lavant) Ltd four poster bed sold by Hamleys from 1965 to 1972.

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Sindy Articles

These pages gather together additional information such as stories and articles about Sindy.

Behind the Scenes with Teenage Fashion Dolls and their Clothes - some Observations and Reminiscences by BillyBoy*

The world of 1963

1964 Sindy advertises…

1965 Sindy and her MGB

1974 The Kellogg’s Competition

Pedigree circa 1976

A Museum for a Day 2011

Haslemere Museum 2011

A Museum for a Day 2012
Gallery

Our Sindy Dolls and Outfits

Here you will find all the Pedigree outfits that were made for Sindy, Paul and Patch and their friends, from 1963 to 1982.
Included is a gallery for all the stylish Mam’selle outfits initially made by the Lines Brothers – Triang Division before joining Pedigree .
There is also a gallery dedicated to the Marx Sindy dolls and all their boxed and packet outfits we have found so far.
As we add more content to the museum, the galleries will be updated also.

View Gallery

Our Sindy Scenesetters

Here you will find all the Scenesetters added to the Museum so far. Sindy had an extraordinary range of accessories which faithfully reflected our own lifestyle changes and trends over the decades.
Also included are the marvellous North American Marx Scenesetters with their own distinct ‘Sindy’s World’ logo and which were specially designed to match home furnishing tastes on the other side of the Atlantic.
As we add more content to the museum, the galleries will be updated also.

view gallery
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1969 Sindy’s Friends – Goodbye Betsy and Mitzi

1969 Sindy's friends - Goodbye Betsy and Mitzi

The front cover of the 1969 Sindy style booklet showed Sindy, Vicki, Patch and Poppet posing on steps in front of St Paul’s Cathedral. However, both Mitzi and Betsy were missing, having been discontinued and there are no pictures of them at all in this booklet. The two remaining friends were advertised separately with their original charms of a tennis racquet for Vicki and a double-heart for Poppet and appeared in various outfits and separates.

Whilst Mitzi was no longer available, on the back of the 1969 Scenesetter ‘Table & 2 Chairs’ (Ref 12SA16) there is a charming Scenesetter
photo story which still involved her and which showcased a number of the 1960s Scenesetters.

‘Sindy the doll we love to dress’

1960s

1970s

1980s

Paul

Patch

Sindy's 1960s and 1970s friends

Mam'selle Outfits

Scenesetters

1960s Scenesetters

1970s Scenesetters

1980s Scenesetters

Marx Sindy

Very Special Sindys

Mary Poppins dolls

The Margaret Bing collection

Sindy Dress-up Clothes

Sindy's four poster bed

Sindy Articles

Our Sindy Dolls and Outfits

Our Sindy Scenesetters