Marx Sindy
Now that we're friends, let's share my world.
According to the Marx marketing literature, "Sindy and her world" was
tested in the Spring of 1978 in eight cities (Boston, Chicago, Los
Angeles, New York, Oklahoma City, Philadelphia, San Francisco, and
Springfield in Missouri) and within four weeks each item sold beyond the
company's "own expectations".
On September 11th 1978, Sindy was launched with a nationwide television campaign which emphasised sharing in Sindy's world.This is what the marketing campaign to retailers said:
"Welcome to Sindy's World! Sindy and her World is a new idea in dolls. Marx discovered that little girls all over America were ready for a doll that would be their "friend"... a doll they could call their very own. We gave them Sindy, and they loved her. As we said in her commercials, sharing is what Sindy is all about. Children and their mothers bought Sindy and her bedroom, living room, dining room, kitchen, bathroom, horse, and costumes. They bought Sindy's World."

The 1978 Marx Sindy products are quite well documented and we have been able to assemble most of this page using the 1978 Sindy catalogue that came with the doll. But by 1979 as DCM started to struggle financially the product list gets more difficult to follow and we have not been able to find a complete catalogue for that year. However we do know other scenesetters and UK outfits packaged for the North American market were released. If you have a Marx Sindy product which we have not listed please do get in touch, we hope that between us all we can at last assemble a complete Marx Sindy page for future reference.
The
filing for bankruptcy by DCM doing business as Louis Marx & Co in
the Southern District of New York in February 1980 sounded the death
knell for the Marx Sindy.
Pedigree Sindy continued to be sold for a few years more in North America, now packaged as a Pedigree product and licensed and distributed firstly by Wesco International Inc. (from Jackson, Michigan) and then Fischer America Inc. (from Fairfield, New Jersey) in the US and by the Arlake Corporation (from Toronto, Ontario) in Canada.
Doll - Poupée (US Ref 1000 - Canadian Ref 1000F) - Sindy boxed doll outfit

This dress was also used for a Schuco-Gold boxed Sindy doll (Ref 14-4816) and a 1981 UK/Continental boxed doll called 'Springtime Sindy' (Ref 44742 - Int Ref 44640). Variations of this dress have been found where the background is dark brown or black. We do not know whether these variations relate to a particular doll or whether these differences are merely the result of the use of different dye lots.
Whilst we love Marx Sindy, we have to be honest and say that we really can't understand why this beautiful doll was given such a drab dress. She was after all competing in glamorous Barbie's homeland! Even if she was being positioned differently, as more of a home-loving, next door kinda gal, surely there were prettier dresses they could have used?
Maybe it was the result of a word usage misunderstanding? Perhaps Pedigree's executives said she needs a 'homely' dress, which according to the Oxford Languages Online Dictionary means, in the UK, "simple, but cosy and comfortable, as in one's own home", it can also mean "pleasant" and "attractive"; thereby complimenting her lovely scenesetters. However, from the same Dictionary, the US definition of homely is "unattractive in appearance". Just a thought...
Doll - Poupée (US Ref 1000 - Canadian Ref 1000F) - Sindy's Friend Gayle boxed doll outfit

Doll - Poupée (Canadian Ref 1000F) - Sindy boxed doll outfit

As well as Sindy and her new friend Gayle, the lucky Canadians also
had the opportunity to buy Sindy dressed in an other outfit.
Here is a
lovely bunches Sindy dressed in the UK Pedigree outfit from 1980 called 'Gingham
Girl' (Ref 44075). Perhaps this points to her being a slightly later release?
This outfit consisted of a bright red bib and brace cotton skirt and contrasting red & white gingham check shirt. The knee-length A-line skirt had a front kick-pleat, bib and braces which went over her shoulders and which were sewn to the back of the waist. By way of decoration there were two faux patch pockets made of red & white gingham check sewn at hip height to the front of the skirt. This skirt fastened at the back of the waist with one square-shaped sewn-on metal snap-fastener. Matching the pockets was a simple shirt in red & white gingham check which contrasted beautifully with the skirt. Again made of cotton, this shirt has half-length sleeves trimmed with sewn-on cuffs and a sewn-on collar. It fastened just under the neck with one square-shaped sewn-on metal snap-fastener. For her feet Sindy wore red round-toed court shoes.
We have also seen this same outfit in a Canadian box but using the Blonde Marx Sindy. Unfortunately we don't have that to show you.
We would be keen to document any other different boxed Marx Sindy dolls and the outfits in which they came.
1979 Slumber Time Set (US Ref 1222) - Sindy boxed doll outfit

We think this set is circa 1979, and it consisted of a Marx Sindy
dressed in the 1979 Sindy Sweet Dreams boxed doll nightdress (Ref 44689
- International Ref 44697) together with her Marx bed with pretty new bed linen in a blue sprig floral pattern on a white background.
Sindy's nightdress (which was described as a “negligee”) was floor-length with long sleeves. It was made of light blue nylon with a layer of light blue floral patterned net nylon stitched on top. The neckline was trimmed with a layer of wide white nylon lace bound with a strip of the blue nylon. The same white lace was used to trim the elasticated cuffs and hem of nightdress. The neck was embellished with a sewn-on light blue satin ribbon. The nightdress fastened at the back of the neck with one sewn-on metal snap fastener. This outfit came with a pair of light blue furry slippers, which was a pair of Sindy's white slip on mules with a piece of light blue faux fur glued over the top.
We have seen a photo of Slumber Time Doll sold separately (Reference unknown).
We
have seen the bed linen described as a French Provençal design. We
don't know whether it only came with this gift set, we think it might have been also sold separately? We also dont know if
Sindy's
more usual aqua blue plaid bed linen was ever packaged for this set?
Whether this is set was available for purchase in Canada is also
unknown.
Please see below under "My Bedroom Scene" for the actual bed.
We still have a lot of questions about this lovely set and we be very grateful for information on the set itself or the separate boxed doll.
“Here is my Family Room scene”

1978 Music Centre - Centre de Musique (US Ref 1242 - Canadian Ref 1242F)



1978 Love Seat - Causeuse (US Ref 1244 - Canadian Ref 1244F)
1978 Armchair - Fauteuil (US Ref 1245 - Canadian Ref 1245F)

As shown in this photo, the lounge furniture looked perfect against the backdrop of the Scenesetter (1978 Scenesetter – Metteur En Scene (US Ref 1601 – Canadian Ref 1601F).
.
1979 La-Z-Boy Chair - Chaise La-Z-Boy (US Ref 1251 - Canadian Ref 1251F)


"Here's my Dining Room scene"

1978 Dining Table and Chairs - Ensemble de Salle à Manger (US Ref 1235 - Canadian Ref 1235F)




This set had a four-place setting. It consisted of:
- a 'china' service of a dinner plate and side plate in white plastic with a brick red floral transfer pattern around the rims,
- a 'silver' four place, seven-piece cutlery service consisting of a large knife and fork, soup spoon, dessert spoon, dessert fork, a smaller butter/desert knife and a teaspoon,
- a 'silver' two-piece cruet set,
- matching butter dish with butter, and
- two candelabra.
Interestingly, the maroon teacups and saucers shown on the laid table above were not shown in the Marx leaflet or referred to on the Dining Table packaging nor on the 'Breakfront' packaging. Although shown here with the table setting, they were actually part of the 'Breakfront' accessories (see below - the same as the subsequent UK Pedigree 'China Cabinet' (Ref 44583) 1979 scenesetter).
1978 Breakfront - Buffet (US Ref 1236 ? Canadian Ref 1236F)

- a large oval charger plate which matched the china service made of white plastic with a brick red floral transfer pattern around the rim,
- four maroon cups and saucers (the saucer had decorative ridging around the edge)*,
- four clear plastic glasses & four clear plastic sundae dishes,
- an oblong silver tray, and lastly,
- a 'silver' coffee pot, creamer (milk jug) and covered sugar bowl set.
* The four maroon cups and saucers shown on the laid Dining Table above were not shown in the Marx leaflet nor on the packaging for either the Dining Table or the Breakfront (Buffet), however they did come with the Breakfront.
"Here is my Kitchen scene"

1978 Wall Oven – Four Mural (US Ref 1237 – Canadian Ref 1237F)

Sindy's fashionable Wall Oven was very similar to the UK version. It was made of white plastic with harvest gold cupboard doors. The bottom cupboard door was topped with a white handle strip, but on the top cupboard door the white handle strip was located on the bottom of the door so that Sindy could reach it to open the cupboard. The door of the eye-level grill was made of black tinted opaque plastic. It opened downwards to reveal a black plastic moulded grill with a removable moulded shelf. The black tinted opaque plastic door to the Wall Oven was hinged on the left-hand side and opened to the side. The black plastic interior was moulded with four shelf positions and it contained two movable oven shelves (which were narrower then the grill shelf). Above the control panel and below the oven were stylised black plastic vents.
Situated over the grill was a 'stainless steel' control panel. It had three black knobs, slide controls and a digital clock displaying red numbers.


1978 Range – Cuisinière (US Ref 1238 – Canadian Ref 1238F)


1978 Refrigerator – Réfrigérateur (US Ref 1239 – Canadian Ref 1239F)
1978 Refrigerator – Réfrigérateur (US Ref 1239 – Canadian Ref 1239F)



The biggest difference between Sindy's UK kitchen and the Marx version was the inclusion of a glorious Refrigerator. By British standards of the time it was huge, a full-height appliance with asymmetric double-doors made from Harvest Gold coloured plastic with white plastic interior fittings. It had gull-wing door handles and in the top right-hand corner was a “Sindy” plaque.
Both doors were fitted with integral white shelves and the interior was divided into two separate compartments with one side being wider than the other. The narrower compartment was fitted with three clear plastic shelves moulded just like real refrigerator shelves with ridges. The wider compartment was also fitted with three similarly moulded clear plastic shelves and two white plastic drawers.

1978 Kitchen Sink – Évier (US Ref 1246 – Canadian Ref 1246F)



1979 Washing Machine – Machine à laver (US Ref 1247 – Canadian Ref 1247F)

"Here is my Bathroom scene"
Let's scrub in the tub, then brush our teeth at the sink.

1978 Bathtub – Baignoire (US Ref 1240 – Canadian Ref 1240F)

1978 Washstand – Lavabo (US Ref 1241 – Canadian Ref 1241F)

Sindy's washstand was a pedestal sink arrangement with a triangular basin with a plug hole, a moulded recess on the left for her soap and a moulded hand towel rail on the right. It had the same white plastic moulded mixer tap and a matching plug on a metal chain as the bathtub. The washbasin stood on a rectangular white base with a moulded “Sindy” in front of the pedestal. There was a white plastic backboard behind the washbasin with a white cosmetic shelf and a make up mirror with an aqua blue frame. Embossed on the backboard above the shelf was a moulded “Sindy” painted in gold.

1979 Shower – Douche (US Ref 1250 – Canadian Ref 1250F)

Sindy's walk-in shower unit was diamond shaped so it fitted neatly
into a corner. It had a white moulded shower tray, and an aqua blue
back wall and ceiling decorated with moulded tiles, a shower knob and a
recessed shelf. The shower had frosted shower doors. These were made of
plastic, they were shoulder-height, fully-opening swing doors etched
with a Sindy “S”.
The shower head was made of white plastic attached to
a length of clear plastic hosing. The shower head slotted into a
bracket at back of the shower right under the ceiling and the bottom of
the hose fitted into a hole in the shower tray. As the shower head was
detachable, it could be used as both an overhead or a hand held shower.
The shower actually worked and it could be switch on by pressing the white knob situated on the shower tray in front of the doors. It had a little reservoir in the shower tray which could be filled with water and with the aid of a little battery operated pump (requiring two “D” 1.5v batteries) the water was pumped up through hose and out through the shower head.
This set came with a yellow cotton flannel and matching bath towel with white wool fringe which hung on a detachable white towel rail that clipped onto the shower unit door.
"Here is my Bedroom Scene"
1978 Bed - Lit (US Ref 1231 - Canadian Ref 1231F)


Very similar to its UK 1976 counterpart, the bed was made of white plastic with four simple cylinder-shaped legs. The shape of the UK headboard was retained but the decorative gold pattern was changed from the Sindy "S" to the Marx Sindy logo.
1979 Slumber Time Set (US Ref 1222) (Scenesetter plus dressed doll)

1978 Wardrobe - Garde-robe (US Ref 1232 - Canadian Ref 1232F)
1978 Wardrobe - Garde-robe (US Ref 1232 - Canadian Ref 1232F)


1978 Vanity - Coiffeuse (US Ref 1233 - Canadian Ref 1233F)


1978 Bedside Table - Table de chevet (US Ref 1234 - Canadian Ref 1234F)




1978 Scenesetter – Metteur En Scene (US Ref 1601 – Canadian Ref 1601F)
“Scenesetter sets the scene wherever we go.
Our world travels with us, so play never ends when we go on a trip, or just visit our friends.”

The décor provided for a bedroom, kitchen, dining room and lounge backdrop. The decoration was a mix of drawings and photographic montage with illustrated windows with a scenic photograph behind which was really quite effective in conveying an indoors looking to an outdoors. The kitchen/dining room wall had a press-out cardboard rectangle with a reversible illustration of a shelf with a plate of food on it. This could be fitted and displayed as a serving hatch shelf between the two rooms.
1979 Scenesetter with Armchair and Doll (US Ref 1180)







1979 3 Level Home with Automatic Elevator (US Ref 1615 - Canadian Ref 1615F)
- The Marx home had an automated elevator which was
controlled by gears and batteries which were concealed in the base under the kitchen floor. The elevator cord was connected on the outside and operated by the gears. It had a switch to make elevator move up and down and it operated with 4 D cell batteries.
- The Marx version of the elevator did not have the safety barrier found on the UK version.
- The alumnium floor beams used to stop the floors sagging and found with the UK version were not present in the Marx version.






In 1978, Sindy had two very distinct and different horses. In addition to Sindy's UK Pedigree horse (Ref 44569) with fixed legs, and a real mane and tail, a very different articulated horse was produced for the Marx Sindy. It was available in 1978 only. This bay horse was produced by the LOUIS MARX TOY COMPANY in the USA, using the very popular articulated version of the US Marx COMANCHE horse, part of the Johnny West Best of the West series. Sindy's unnamed horse had a brown plastic body, black moulded mane and tail, three white stockings. white blaze, unpainted brown nose and hooves, black eyes, and an unpainted brown chest. He was virtually identical to the Marx COMANCHE, aside from colour and tack. COMANCHE was produced in various colours, and the bay version was solidly brown with black mane and tail, with no blaze and no white stockings. Sindy's Marx horse included traditional English tack, while naturally the Marx Johnny West horse had western tack.
Artist Center (US Ref 1175)


Marx Sindy Outfits
Which “go-anywhere" outfits will you choose for me?”
“You can pick out my clothes and dress me in so many ways
for the special places we'll be each and everyday.”
Because of the difficulties with Marx cataloguing towards the end of its existence in North America we do not know exactly all the outfits which were packaged as Marx outfits and we would be grateful to hear from anyone who has a Marx packaged outfit which we have not shown.
“Let’s Go” outfits
“Let's Go To The Ballet” (Ref 1101) based on the 1977 Pedigree Active Sindy outfit
“Let's Go To The Ballet” (Ref 1101) based on the 1977 Pedigree Active Sindy outfit
In a departure from the UK outfit, this set came with a pink plastic carry case with a moulded “Sindy” on the front with a white handle for Sindy's ballet shoes. The set shown is an interesting one because the ballet shoes are original and as you can see they are an acid pink colour similar in colour to some of Sindy's mid-1970s daisy sandals.
We would be keen to show this outfit in Marx packaging (duly acknowledged of course) and we would also like to know whether the colour of these ballet shoes are the norm or whether they are a variation.
“Let's Go Riding” (Ref 1102) based on the 1977 Pedigree outfit Riding Out (Ref 44289)

“Let's Get Our Beauty Sleep” (Ref 1103) based on the 1977 Pedigree outfit Misty Blue (Ref 44300)

“Let's Have A Dinner Party” (Ref 1104) based on the 1977 Pedigree outfit Night Spot (Ref 44305)

“Let's Go Shopping” (Ref 1105) based on the 1977 Pedigree outfit Sunshine Girl (Ref 44303)

“Let's Take It Easy” (Ref 1106) based on the 1977 Pedigree boxed doll outfit Weekender Sindy (Ref 44613 - International Ref 44681)

A useful two-in-one outfit.
Sindy's casual outfit consisted of a white nylon short-sleeved
T-shirt top printed with the Sindy logo in red. The top opened down the
back and fastened at the back of the neck. It came with a pair of red
cotton trousers with a fly opening which fastened with one sewn-on metal
snap fastener.
But in a departure to the boxed doll fashion, instead of the red shoulder bag, Sindy was given a contrasting navy blue cotton skirt. The skirt was A-line in shape with three panels at the front and a sewn-on waistband. It fastened at the back with one sewn-on metal snap fastener. Indeed in style, this skirt is very similar to the 1978 Mix n Match fashions skirt Ref 44185 (International Ref 44175) which also had a sewn-on red & white tie cord belt. For her feet she was given a pair of red slip-on mules.
“Let's Get Married” (Ref 1150) based on the 1978 Pedigree outfit Blushing Bride (Ref 44318)


This outfit was similar to the 1978 Pedigree outfit 'Blushing Bride' but there were subtle differences.
Uncatalogued Marx outfits - the “Go Anywhere” collection
- Baby Blue (Ref 44073) 1980
- Dinner Date (Ref 44202) 1979
- Fine and Fancy (Ref 44083) 1981
- Jogger (Ref 44077) 1980
- Pink 'n' Frilly (Ref 44076) 1980
- Pony Club (Ref 44074) 1980
- Pyjama Party (Ref 44207) 1979
- Tartan Touch (Ref 44321) 1979
- White Wedding (Ref 44298) 1979
- Windswept (Ref 44203) 1979
- Pink trousers and waistcoat with a co-ordinating pink gingham skirt and
blouse
- Green Gingham shirt (similar to Pedigree Mix n Match Ref 44060) with denim dungarees and gingham headscarf
“Go Anywhere” Boxed Outfits
Go Anywhere outfit (Ref unknown) similar to the UK Pedigree's 1979 Rainy Days (Ref 44324)
Go Anywhere outfit (Ref unknown) similar to the UK Pedigree's 1979 Rainy Days (Ref 44324)

Go Anywhere outfit (Ref unknown) similar to the UK Pedigree's 1979 Seaside Special (Ref 44322)

Go Anywhere outfit (Ref unknown) similar to the UK Pedigree's 1979 Winter Nights (Ref 44320)

“Go Anywhere” Packet Outfits
Go Anywhere outfit (Ref unknown) similar to the UK Pedigree's 1979 Rock n Roller (Ref 44201)

Sindy's 1979 casual top and trousers.
A long-sleeved, V-neck top was made of patterned ribbed cotton with horizontal stripes of blue, red and yellow. By way of contrast, the neckline, cuffs and waistband were made of navy blue stretch nylon. It fastened at the back of the neck with one sewn-on metal snap fastener. Instead of jeans, this outfit came with a pair of straight leg, slim fitting trousers made of quite thick navy blue cotton. The trousers had a fly opening and fastened with a sewn-on metal snap fastener. For her feet Sindy was given a pair of her new golden yellow trainers.
This outfit was also used for the Marx Sindy 1979 Scenesetter with Armchair and Doll (US Ref 1180) (shown above with yellow cotton trousers).
Go Anywhere outfit (Ref 1130F ASST) similar to UK Pedigree's 1977 Superstar Sindy (Ref 44614 - International Ref 44615)

This outfit is shown in Canadian 'Go Anywhere' packaging and is a lovely reuse of Pedigree Sindy's 1977 Superstar Sindy boxed doll outfit.
Sindy's skating outfit was a scooped-necked, dusky pink stretch nylon leotard with matching skating skirt. The skirt had a sewn-on waistband and fastened at the back of the waist with a small piece of velcro. The outfit came with a pair of detailed white plastic skating boots with silver painted plastic blades and her own gold coloured plastic winners medal. It was star-shaped and embossed with a Sindy “S” and threaded onto a blue textured ribbon. In a departure from the UK version, this set included a pair of sheer, white nylon tights which was a lovely addition to this outfit.
Go Anywhere outfit (Ref unknown) similar to the UK Pedigree's 1979 Smarty Pants (Ref 44200)

A bra, half-petticoat and French kickers set. The bra was made of a silky, finely ribbed white nylon with silky white cord straps. It was very pretty and softly shaped with a little dart under each cup. The top of the bra was trimmed with a delicate silky white nylon lace and it fastened at the back with one sewn-on metal snap fastener. The half-slip was calf-length and was made of white broderie anglais cotton. It had a sewn-on waistband made of the same material and it fastened at the side of the waist with one sewn-on metal snap fastener. The hem was decorated with quite a coarse yellow and white nylon lace trim. Her French knickers followed the style perfectly. Made of the same silky, finely ribbed white nylon as her bra, they were generously cut with slightly longer legs. They had elasticated waists but the leg holes were not elasticated, instead they were trimmed with lace. One pair was trimmed with the same lace as the bra and the other pair with the same lace as the half-slip. To complete the outfit there was a pair of white one-strap sandals.
Marx Mailaway Sets

Let's Bar-B-Que (Ref 1285) similar to Pedigree Sindy's scenesetter Barbeque (Ref 44420)

Available for 24 tokens and 50¢ in the US or 75¢ in Canada, was Sindy's barbeque.
It consisted of a
black and red plastic pedestal barbecue with an integral shelf and a
turning spit upon which a plastic chicken could be cooked. There was a
set of barbecue utensils, a carving knife, fork and tongs. There was a
yellow plastic tray and two matching plates, a yellow plastic sauce
bottle and a brown plastic pepper or spice grinder. As well as the the
brown plastic chicken this set also came with four brown plastic chops.
To keep Sindy's clothes clean she was given a navy blue cotton bib apron with a wide white chalk stripe and black cotton straps, and a pair of matching oven gloves.
Let's Style My Hair (Ref 1286) similar to Pedigree Sindy's scenesetter Set in Style (Ref 44426)
We don't have the Marx version of this set and we would love to show it if anyone has it.
Let's Dress in Style (Ref 1290) similar to Pedigree Sindy's accessories set Dress in Style (Ref 44403)


Let's Go To the Beach (Ref 1291) similar to Pedigree Sindy's scenesetter Sunlounger (Ref 44423)

