Now that we’re friends, let’s share my world.
The acquisition of Marx in the USA gave DCM access to the Canadian and US toy markets providing them with the opportunity of launching Sindy in North America. The British company worked hard on the launch. Marx Sindy was given a new bold, bright branding which used predominantly yellow packaging. It was conspicuously labelled as a ‘Marx’ product instead of Pedigree, to take advantage of the familiar local toy brand name.
She also had a new catchphrase “Sindy a whole world to share“ and a new logo.
According to the Marx marketing literature, “Sindy and her world” was tested in the Spring of 1978 in eight cities (Boston, Chicago, Los Angeles, New York, Oklahoma City, Philadelphia, San Francisco, and Springfield in Missouri) and within four weeks each item sold beyond the company’s “own expectations”.
On September 11th 1978, Sindy was launched with a nationwide television campaign which emphasised sharing in Sindy’s world.This is what the marketing campaign to retailers said:
“Welcome to Sindy’s World! Sindy and her World is a new idea in dolls. Marx discovered that little girls all over America were ready for a doll that would be their “friend”… a doll they could call their very own. We gave them Sindy, and they loved her. As we said in her commercials, sharing is what Sindy is all about. Children and their mothers bought Sindy and her bedroom, living room, dining room, kitchen, bathroom, horse, and costumes. They bought Sindy’s World.”
Lucky Canada was also given an extra doll and additional Canadian Marx outfits.
The 1978 Marx Sindy products are quite well documented and we have been able to assemble most of this page using the 1978 Sindy catalogue that came with the doll. But by 1979 as DCM started to struggle financially the product list gets more difficult to follow and we have not been able to find a complete catalogue for that year. However we do know other scenesetters and UK outfits packaged for the North American market were released. If you have a Marx Sindy product which we have not listed please do get in touch, we hope that between us all we can at last assemble a complete Marx Sindy page for future reference.
The filing for bankruptcy by DCM doing business as Louis Marx & Co in the Southern District of New York in February 1980 sounded the death knell for the Marx Sindy.
Pedigree Sindy continued to be sold for a few years more in North America, now packaged as a Pedigree product and licensed and distributed firstly by Wesco International Inc. (from Jackson, Michigan) and then Fischer America Inc. (from Fairfield, New Jersey) in the US and by the Arlake Corporation (from Toronto, Ontario) in Canada.
Doll - Poupée (US Ref 1000 - Canadian Ref 1000F) - Sindy boxed doll outfit
This dress was also used for a Schuco-Gold boxed Sindy doll (Ref 14-4816) and a 1981 UK/Continental boxed doll called ‘Springtime Sindy’ (Ref 44742 – Int Ref 44640). Variations of this dress have been found where the background is dark brown or black. We do not know whether these variations relate to a particular doll or whether these differences are merely the result of the use of different dye lots.
Whilst we love Marx Sindy, we have to be honest and say that we really can’t understand why this beautiful doll was given such a drab dress. She was after all competing in glamorous Barbie’s homeland! Even if she was being positioned differently, as more of a home-loving, next door kinda gal, surely there were prettier dresses they could have used?
Maybe it was the result of a word usage misunderstanding? Perhaps Pedigree’s executives said she needs a ‘homely’ dress, which according to the Oxford Languages Online Dictionary means, in the UK, “simple, but cosy and comfortable, as in one’s own home”, it can also mean “pleasant” and “attractive”; thereby complimenting her lovely scenesetters. However, from the same Dictionary, the US definition of homely is “unattractive in appearance”. Just a tongue in cheek thought…
Doll - Poupée (US Ref 1000 - Canadian Ref 1000F) - Sindy's Friend Gayle boxed doll outfit
Although the doll shown above is Mint in Box (MIB) you can see she has a green bow in her hair, and we now think it was added later. We have also read that this doll came with a half-slip petticoat but this Gayle does not have one. We would be very interested to hear from other collectors who have a Gayle to learn what they have found.
Her window box was the same as Sindy’s with the same reference, but it included a sticker stuck to the cellophane on the front of the box identifying her as Sindy’s friend.
We know of two stickers. A pink heart-shaped sticker which said “Sindy’s friend Gayle” (shown above) and a yellow and black oval shaped sticker which simply said “Sindy’s Friend” (shown left).
Doll - Poupée (Canadian Ref 1000F) - Sindy boxed doll outfit
As well as Sindy and her new friend Gayle, the lucky Canadians also had the opportunity to buy Sindy dressed in an other outfit.
Here is a lovely bunches Sindy dressed in the UK Pedigree outfit from 1980 called ‘Gingham Girl’ (Ref 44075). Perhaps this points to her being a slightly later release?
This outfit consisted of a bright red bib and brace cotton skirt and contrasting red & white gingham check shirt. The knee-length A-line skirt had a front kick-pleat, bib and braces which went over her shoulders and which were sewn to the back of the waist. By way of decoration there were two faux patch pockets made of red & white gingham check sewn at hip height to the front of the skirt. This skirt fastened at the back of the waist with one square-shaped sewn-on metal snap-fastener. Matching the pockets was a simple shirt in red & white gingham check which contrasted beautifully with the skirt. Again made of cotton, this shirt has half-length sleeves trimmed with sewn-on cuffs and a sewn-on collar. It fastened just under the neck with one square-shaped sewn-on metal snap-fastener. For her feet Sindy wore red round-toed court shoes.
We have also seen this same outfit in a Canadian box but using the Blonde Marx Sindy. Unfortunately we don’t have that to show you.
We would be keen to document any other different boxed Marx Sindy dolls and the outfits in which they came.
1979 Slumber Time Set (US Ref 1222) - Sindy boxed doll outfit
We think this set is circa 1979, and it consisted of a Marx Sindy dressed in the 1979 Sindy Sweet Dreams boxed doll nightdress (Ref 44689 – International Ref 44697) together with her Marx bed with pretty new bed linen in a blue sprig floral pattern on a white background.
Sindy’s nightdress (which was described as a “negligee”) was floor-length with long sleeves. It was made of light blue nylon with a layer of light blue floral patterned net nylon stitched on top. The neckline was trimmed with a layer of wide white nylon lace bound with a strip of the blue nylon. The same white lace was used to trim the elasticated cuffs and hem of nightdress. The neck was embellished with a sewn-on light blue satin ribbon. The nightdress fastened at the back of the neck with one sewn-on metal snap fastener. This outfit came with a pair of light blue furry slippers, which was a pair of Sindy’s white slip on mules with a piece of light blue faux fur glued over the top.
We have seen a photo of Slumber Time Doll sold separately (Reference unknown).
We have seen the bed linen described as a French Provençal design. We have seen the bed sold separately with this bed linen. We don’t know if Sindy’s more usual aqua blue plaid bed linen was ever packaged for this set? Please see below under “My Bedroom Scene” for the actual bed.
Whether this set was available for purchase in Canada is also unknown.
We still have a lot of questions about this lovely set and we be very grateful for information on the set itself or the separate boxed doll.
“Here is my Family Room scene”
With a real live radio for real live fun, we’ll dance and we’ll sing when the party’s begun.”
1978 Music Centre – Centre de Musique (US Ref 1242 – Canadian Ref 1242F)
It also had the real AM Radio, 3 cassettes, 3 long play record albums, earphones for Sindy and real earphones for owner. It required a 9-volt battery for the AM radio.
1978 Love Seat – Causeuse (US Ref 1244 – Canadian Ref 1244F)
A love seat is a sofa made for two people and Sindy’s North American version was completely different from its British counterpart. It was quite formal looking and very upright in design. It was made from burgundy red moulded vinyl plastic with a high button back, upright buttoned arm rests, and two moulded cushioned seats.
This was good, sympathetic designing appealing to North American tastes and trends rather than just repackaging Sindy’s British living room chairs.
1978 Armchair – Fauteuil (US Ref 1245 – Canadian Ref 1245F)
As shown in this photo, the lounge furniture looked perfect against the backdrop of the Scenesetter (1978 Scenesetter – Metteur En Scene (US Ref 1601 – Canadian Ref 1601F).
1979 La-Z-Boy Chair – Chaise La-Z-Boy (US Ref 1251 – Canadian Ref 1251F)
This 1979 addition to Sindy’s lounge suite was reproduced with the permission of the La-Z-Boy Chair Company. It matched the ‘Love Seat’ and ‘Armchair’ in design and it had a reclining back and a side arm or lever that activated a lift-up foot rest.
"Here's my Dining Room scene"
1978 Dining Table and Chairs – Ensemble de Salle à Manger (US Ref 1235 – Canadian Ref 1235F)
There were four matching chairs. The front legs of these chairs were again stylised cabriole legs with claw feet and they had cut-out tracery splat backs to emulate the intricate detailing of period chairs of the time. These chairs had hard plastic seats in a contrasting maroon.
Her table was moulded in a creamy white plastic with a scalloped table top, stylised cabriole legs and claw feet.
This set had a four-place setting. It consisted of:
- a ‘china’ service of a dinner plate and side plate in white plastic with a brick red floral transfer pattern around the rims,
- a ‘silver’ four place, seven-piece cutlery service consisting of a large knife and fork, soup spoon, dessert spoon, dessert fork, a smaller butter/desert knife and a teaspoon,
- a ‘silver’ two-piece cruet set,
- matching butter dish with butter, and
- two candelabra.
Interestingly, the maroon teacups and saucers shown on the laid table above were not shown in the Marx leaflet or referred to on the Dining Table packaging nor on the ‘Breakfront’ packaging. Although shown here with the table setting, they were actually part of the ‘Breakfront’ accessories (see below – the same as the subsequent UK Pedigree ‘China Cabinet’ (Ref 44583) 1979 scenesetter).
1978 Breakfront – Buffet (US Ref 1236 ? Canadian Ref 1236F)
The cabinet also came with a set of accessories, complimenting those made for the dining table:
- a large oval charger plate which matched the china service made of white plastic with a brick red floral transfer pattern around the rim,
- four maroon cups and saucers (the saucer had decorative ridging around the edge)*,
- four clear plastic glasses & four clear plastic sundae dishes,
- an oblong silver tray, and lastly,
- a ‘silver’ coffee pot, creamer (milk jug) and covered sugar bowl set.
* The four maroon cups and saucers shown on the laid Dining Table above were not shown in the Marx leaflet nor on the packaging for either the Dining Table or the Breakfront (Buffet), however they did come with the Breakfront.
“Here is my Kitchen scene”
1978 Wall Oven – Four Mural (US Ref 1237 – Canadian Ref 1237F)
Sindy’s fashionable Wall Oven was very similar to the UK version. It was made of white plastic with harvest gold cupboard doors. The bottom cupboard door was topped with a white handle strip, but on the top cupboard door the white handle strip was located on the bottom of the door so that Sindy could reach it to open the cupboard. The door of the eye-level grill was made of black tinted opaque plastic. It opened downwards to reveal a black plastic moulded grill with a removable moulded shelf. The black tinted opaque plastic door to the Wall Oven was hinged on the left-hand side and opened to the side. The black plastic interior was moulded with four shelf positions and it contained two movable oven shelves (which were narrower then the grill shelf). Above the control panel and below the oven were stylised black plastic vents.
Situated over the grill was a ‘stainless steel’ control panel. It had three black knobs, slide controls and a digital clock displaying red numbers.
Shown above is the Marx version and below is the Pedigree version.
1978 Range – Cuisinière (US Ref 1238 – Canadian Ref 1238F)
Sindy’s matching Range was made of white plastic with harvest gold coloured plastic cupboard doors topped with white handle strips.
It had a ‘stainless steel’ plated fitted hob with four black solid plates. The hob had four right-side-positioned black twistable knobs. Probably because this scenesetter reuses Sindy’s existing Eastham E-Line kitchen components, this hob does bear the moulded “Eastham” logo.
Inside the unit on the right-hand side there was a fitted shelf.
1978 Refrigerator – Réfrigérateur (US Ref 1239 – Canadian Ref 1239F)
The biggest difference between Sindy’s UK kitchen and the Marx version was the inclusion of a glorious Refrigerator. By British standards of the time it was huge, a full-height appliance with asymmetric double-doors made from Harvest Gold coloured plastic with white plastic interior fittings. It had gull-wing door handles and on the top right-hand corner was a “Sindy” plaque. This was a surprising departure from the rest of the Marx scenesetters which carefully made no reference to “Sindy”.
Both doors were fitted with integral white shelves and the interior was divided into two separate compartments with one side being wider than the other. The narrower compartment was fitted with three clear plastic shelves moulded just like real refrigerator shelves with ridges. The wider compartment was also fitted with three similarly moulded clear plastic shelves and two white plastic drawers.
This set came with a selection of food accessories, ice cubes in ice tray, a chocolate milk bottle (the leaflet showed a white milk container but we have wondered whether this item was actually made in brown plastic to rationalise and save costs), a Pepsi Cola bottle (reproduced with the permission of Pepsi Cola Inc), slices of pizza in a Mama Bilotti’s pepperoni pizza box, two steaks, a trussed turkey, a can of frozen OJ Florida orange juice, and three packets of Bird’s Eye frozen cut green beans.
“…Fill the sink when dinner is done with all these things to make it fun.”
1978 Kitchen Sink – Évier (US Ref 1246 – Canadian Ref 1246F)
The Marx Kitchen Sink was made of the same white plastic base unit shell as the Range with harvest gold coloured cupboard doors topped with white handle strips. It had a ‘stainless steel’ plated sink and drainer complete with ‘stainless steel’ mixer taps with black tap knobs, a black plug on a metal chain and a real plug hole.
Inside the unit under the sink there was a pull-out “garbage” bucket and a fitted shelf.
The Kitchen Sink came with the same washing up accessory pack as the UK Pedigree 1976 version and it was noted on the packaging that they too were made in Great Britain.
The set included a yellow plastic “dishpan” (washing up bowl), scouring powder and washing up liquid, an aqua blue cotton towelling cloth, a sponge, and a yellow washing-up brush.
1979 Washing Machine – Machine à laver (US Ref 1247 – Canadian Ref 1247F)
“Here is my Bathroom scene”
Let’s scrub in the tub, then brush our teeth at the sink.
Sindy’s North American bathroom was similar to the Pedigree Sindy’s UK 1970s bathroom scenesetters except instead of being moulded in the rather garish sunshine yellow plastic, the Marx version was moulded in a very pretty aqua blue plastic which contrasted prettily with the white. Replacing the rather dull brown towels found with the Pedigree bathroom, the accompanying bath linen was a cheerful yellow with a white fringe detail.
1978 Bathtub – Baignoire (US Ref 1240 – Canadian Ref 1240F)
Sindy’s aqua blue coloured bath had a white plastic moulded mixer tap and a matching plug on a metal chain which could be fitted into a plug-tidy between the taps when not in use. There was a contrasting bath rack (described as a soap tray in the Marx leaflet) moulded from white plastic.
It came with a set of very cheerful bathroom linen, a yellow cotton towelling square flannel, a matching rectangular bath towel with a white wool looped fringe at each end, and a square shaped bath mat trimmed all the way round with the same fringing.
Similarly to the UK 1980s Pedigree blue baths, these bathtubs tend to discolour, perhaps as a result of the degradation of the blue dyes used.
1978 Washstand – Lavabo (US Ref 1241 – Canadian Ref 1241F)
Sindy’s washstand was a pedestal sink arrangement with a triangular basin with a plug hole, a moulded recess on the left for her soap and a moulded hand towel rail on the right. It had the same white plastic moulded mixer tap and a matching plug on a metal chain as the bathtub. The washbasin stood on a rectangular white base with a moulded “Sindy” in front of the pedestal. There was a white plastic backboard behind the washbasin with a white cosmetic shelf and a make up mirror with an aqua blue frame. Embossed on the backboard above the shelf was a moulded “Sindy” painted in gold.
The Marx leaflet and the illustrations on the box described the accessories as being a powder box (shown in a matching blue), a hand mirror, brush, comb, facecloth & hand towel. The set above which came in 1979 packaging only contained the powder box (in a deep yellow), a white comb, facecloth & hand towel, and we would be very interested to know what other Marx Sindy collectors have found with their sets?
1979 Shower – Douche (US Ref 1250 – Canadian Ref 1250F)
Sindy’s walk-in shower unit was diamond shaped so it fitted neatly into a corner. It had a white moulded shower tray, and an aqua blue back wall and ceiling decorated with moulded tiles, a shower knob and a recessed shelf. The shower had frosted shower doors. These were made of plastic, they were shoulder-height, fully-opening swing doors etched with a Sindy “S”.
The shower head was made of white plastic attached to a length of clear plastic hosing. The shower head slotted into a bracket at back of the shower right under the ceiling and the bottom of the hose fitted into a hole in the shower tray. As the shower head was detachable, it could be used as both an overhead or a hand held shower.
The shower actually worked and it could be switch on by pressing the white knob situated on the shower tray in front of the doors. It had a little reservoir in the shower tray which could be filled with water and with the aid of a little battery operated pump (requiring two “D” 1.5v batteries) the water was pumped up through hose and out through the shower head.
This set came with a yellow cotton flannel and matching bath towel with white wool fringe which hung on a detachable white towel rail that clipped onto the shower unit door.
“Here is my Bedroom Scene”
Now that we’re ready to dream through the night, we’ll pull up the covers and turn out the light.”
Sindy’s Marx bedroom suite was similar to the UK’s 1976 version although there was one very noticeable difference, rather than very prominent “S” decoration displayed on furniture, the Marx furniture were decorated with the pretty Marx Sindy logo which was much more generic in design. Some Marx bedroom furniture also came with extra items not seen in the UK.
1978 Bed – Lit (US Ref 1231 – Canadian Ref 1231F)
Very similar to its UK 1976 counterpart, the bed was made of white plastic with four simple cylinder-shaped legs. The shape of the UK headboard was retained but the decorative gold pattern was changed from the Sindy “S” to the Marx Sindy logo.
The padded mattress was covered in plain white vinyl and the cheerful aqua blue coloured plaid-patterned cotton bed linen from the UK version was reused. There was a valanced bottom sheet, a covered foam pillow and a padded one-piece quilt (described in the Marx literature as a “comforter”).
1979 Slumber Time Set (US Ref 1222) (Scenesetter plus dressed doll)
We believe this lovely gift set was a 1979 release.
It consisted of a Marx Sindy dressed in the 1979 Sweet Dreams nightdress (Ref 44689 – International Ref 44697) and she is described above.
This bed linen was a variation to Sindy’s aqua blue plaid bed linen in that it had a blue sprig floral pattern on a white background. We have seen it described as a French Provençal design.
Similary to the 1978 Bed (US Ref 1231 – Canadian Ref 1231F) above, the bed was made of white plastic with four simple cylinder-shaped legs. It had the Marx headboard with the decorative gold pattern and Marx Sindy logo.
The padded mattress was covered in plain white vinyl. There was a valanced bottom sheet, a covered foam pillow and a padded one-piece quilt (described in the Marx literature and on the box as a “comforter”) which all used the pretty blue sprigged French Provençal design.
We believe the bed was sold separately with this pretty bed linen.
1978 Wardrobe – Garde-robe (US Ref 1232 – Canadian Ref 1232F)
Sindy’s Marx wardrobe was very similar to the 1976 UK version but the doors were substantially redesigned.
The wardrobe was attractively redesigned. It still had the top-plinth with the scroll design with a gold edge trim; but the doors were updated replacing the two distinctive gold Sindy heart “S” logos with Marx heart logos and replacing the corner gold embellishments with a co-ordinating heart design.
“…A place for everything and everything in its place.”
The white plastic wardrobe had an full length mirror attached to the inside of the left hand door plus a useful shoe rack. Attached to the inside of the right hand door was a belt rack and a small organiser shelf. Inside the wardrobe was a top shelf and three built-in drawers.
It also came with six blue plastic coat hangers.
1978 Vanity – Coiffeuse (US Ref 1233 – Canadian Ref 1233F)
Sindy’s dressing table, called a “vanity” in the Marx packagaing was again almost identical to the UK 1970s version and was still made of white plastic with gold moulded decoration. The design was still a two drawer dressing table with a large mirror. However, instead of the gold heart decoration with the Sindy “S” on the plinth between the drawers, this version too matched the rest of her restyled Marx bedroom suite and used the Marx heart logo instead. The stool was made of white plastic embellished with gold with a seat cover made from the same aqua material as the bed linen.
The dressing table accessories were almost the same as the UK version with a white plastic hand mirror, brush & a comb with a small moulded Sindy “S” at the end of each side of the handle. Also included was a yellow plastic powder bowl with a moulded Sindy “S” on the lid with a white cosmetic puff attached to the underside of it, two square-shaped cosmetic bottles with red and blue bottle tops (this set has also been found with two blue bottle tops), a clear perspex dressing table tray with a moulded starburst on the underside. But flowers came with a yellow vase echoing the Marx yellow branding (rather than blue used in the UK version).
1978 Bedside Table – Table de chevet (US Ref 1234 – Canadian Ref 1234F)
Shown above is the original set for the Marx Sindy Breakfast set. It is the same as the 1976 UK Pedigree set. The knife and spoon are very destinctive in that they are a slimline design and not as ornate as Sindy’s Dining Room cutlery.
Interestingly, the set shown above has a yellow mug & plate which the owner believes have always accompanied this set, and certainly they look right with it. Is this set a manufacturer’s substitution perhaps? We would be very keen to know what other Marx owners have found?
1978 Scenesetter – Metteur En Scene (US Ref 1601 – Canadian Ref 1601F)
“Scenesetter sets the scene wherever we go.
Our world travels with us, so play never ends when we go on a trip, or just visit our friends.”
The décor provided for a bedroom, kitchen, dining room and lounge backdrop. The decoration was a mix of drawings and photographic montage with illustrated windows with a scenic photograph behind which was really quite effective in conveying an indoors looking to an outdoors. The kitchen/dining room wall had a press-out cardboard rectangle with a reversible illustration of a shelf with a plate of food on it. This could be fitted and displayed as a serving hatch shelf between the two rooms.
Sindy’s Family Room (also described as the ‘Den’ in the 1979 Giftset (above left) and Dining Room (above right).
Sindy’s Kitchen (above left), note the large blank space with two high level cupboards to the left of the white holding strut which was designed to accommodate Sindy’s Refrigerator, and Sindy’s Bedroom (above right).
The press-out serving hatch between the Kitchen and Dining Room with the reversible shelf.
In 1979, Sindy’s Scenesetter was packaged as a great extra value set with a doll, an extra outfit and an armchair. We understand that it was a catalogue item and can be found in the Sears Catalogue for that time.
This one is still Mint in Box (MIB) but all the value added items can be found on this page. The items themselves were not boxed, but merely packed in plastic bags, probably to reduce the size of the outer box.
Interestingly the extra outfit was the Go Anywhere outfit (Ref unknown) similar to the UK Pedigree’s 1979 Rock n Roller (Ref 44201), but it had yellow trousers (see below).
The photos shown below are a great snapshot of what this item looked like back in 1979. Whilst the packaging is plain and simple, the outer box is still nicely illustrated. It also explains why collectors have found at least some of the mint Marx Sindys in just a plastic bag.
Whether this is set was available for purchase in Canada is unknown?
1979 3 Level Home with Automatic Elevator (US Ref 1615 – Canadian Ref 1615F)
- The Marx home had an automated elevator which was controlled by gears and batteries which were concealed in the base under the kitchen floor. The elevator cord was connected on the outside and operated by the gears. It had a switch to make elevator move up and down and it operated with 4 D cell batteries.
- The Marx version of the elevator did not have the safety barrier found on the UK version.
- The alumnium floor beams used to stop the floors sagging and found with the UK version were not present in the Marx version.
1978 Horse – Cheval (US Ref 1200 – Canadian Ref 1200F)
In 1978, Sindy had two very distinct and different horses. In addition to Sindy’s UK Pedigree horse (Ref 44569) with fixed legs, and a real mane and tail, a very different articulated horse was produced for the Marx Sindy. It was available in 1978 only. This bay horse was produced by the LOUIS MARX TOY COMPANY in the USA, using the very popular articulated version of the US Marx COMANCHE horse, part of the Johnny West Best of the West series. Sindy’s unnamed horse had a brown plastic body, black moulded mane and tail, three white stockings. white blaze, unpainted brown nose and hooves, black eyes, and an unpainted brown chest. He was virtually identical to the Marx COMANCHE, aside from colour and tack. COMANCHE was produced in various colours, and the bay version was solidly brown with black mane and tail, with no blaze and no white stockings. Sindy’s Marx horse included traditional English tack, while naturally the Marx Johnny West horse had western tack.
Sindy’s wonderfully articulated horse could be posed in an endless array of realistic positions. He was issued in a bright yellow box which featured a picture of a blonde Sindy wearing the Marx “Let’s Go Riding” outfit (Ref 1102), charging forward on her galloping steed.
Accessories included a black flocked riding hat, “silver” trophy, red plastic 1st place rosette, brown & white nosebag, a red bucket, broom, curry comb and brush. The broom, curry comb and brush are depicted in yellow on the box and in promotional materials, but they have been seen in sealed packages with these items in blue.
Artist Center (US Ref 1175)
Available as a mail order catalogue item (and perhaps a mailaway although we cannot confirm this) was Sindy’s Artist Centre, packed in another beautifully illustrated box.
The set consisted of an easel, a folding stool, water pot, paint tray and paints, paint brushes togther with a paint palette. Included were two printed picture cards to colour in and two blank cards so Sindy could paint whatever she liked. These cards could be cut to fit the white frame included with the set. Also included was a painting apron for Sindy.
This is a great well-considered set and it’s a shame there was not a UK equivalent.
Marx Sindy Outfits
“Where will we go next? What shall we be?
Which “go-anywhere” outfits will you choose for me?”
“You can pick out my clothes and dress me in so many ways
for the special places we’ll be each and everyday.”
Because of the difficulties with Marx cataloguing towards the end of its existence in North America we do not know exactly all the outfits which were packaged as Marx outfits and we would be grateful to hear from anyone who has a Marx packaged outfit which we have not shown.
“Let’s Go” outfits
“Let’s Go To The Ballet” (Ref 1101) based on the 1977 Pedigree Active Sindy outfit
Although the Marx Sindy was an active doll, she did not come wearing the usual active ballerina outfit, but it could be bought separately with this boxed outfit. The boxed outfit consisted of a short-sleeved leotard made of white stretch-nylon, with a scoop neckline to the front and deep V-shaped back trimmed with a white satin binding. For her legs she had a pair of thick white nylon fishnet tights. Her tutu was made of pink honeycomb netting with an additional top layer of a very fine white translucent netting trimmed at the hem with white nylon lace. The waistband was made of a white nylon binding and it fastened at the back of the waist with a velcro strip fastening. The outfit came with moulded pink plastic ballet shoes with pink plastic ties attached to the back of the heel which fastened together with a push-through ball fastening.
In a departure from the UK outfit, this set came with a pink plastic carry case with a moulded “Sindy” on the front with a white handle for Sindy’s ballet shoes. The set shown is an interesting one because the ballet shoes are original and as you can see they are an acid pink colour similar in colour to some of Sindy’s mid-1970s daisy sandals.
“Let’s Go Riding” (Ref 1102) based on the 1977 Pedigree outfit Riding Out (Ref 44289)
Sindy wore stretch-nylon breeches with inside knee pads, made of a beige nylon with darker beige brushed nylon knee pads. They had a sewn on waistband made of the beige nylon, a fly opening and they fastened with one sewn-on metal snap fastener and had white elasticated stirrups. Sindy’s top was a long-sleeved red ribbed knitted cotton jumper. It had a sewn-on polo-neck, cuffs, and waistband made of the same material. It opened down the back and fastened with two sewn-on metal snap fasteners, one at the back of the neck and the other at the back of the waist. The outfit came with a pair of Sindy’s black plastic riding boots with heels and a long brown plastic riding crop.
“Let’s Get Our Beauty Sleep” (Ref 1103) based on the 1977 Pedigree outfit Misty Blue (Ref 44300)
The nightie was made of a baby blue finely ribbed silky nylon with blue satin ribbon shoulder straps. Both the neckline and the hem were trimmed with white nylon lace. The floor length nightie fastened at the back with one chrome coloured metal popper with the back facing. The co-ordinating negligee was calf-length and therefore shorter than the nightie, giving the outfit an elegant tiered effect. The negligee was made of very pale blue netting with an eyelet pattern embroidered with a darker pale blue thread. It had three-quarter length sleeves and a gathered collarless neckline stitched to two rows of elasticated thread. The edges of the sleeves, front panels and the hem were trimmed with the same white nylon lace as was used for the nightie. The negligee fastened at the neck with two blue satin ribbon ties (the same as the nightie’s shoulder straps). This outfit was accompanied by a pair of white one-strap sandals trimmed with a very pale blue faux fur.
“Let’s Have A Dinner Party” (Ref 1104) based on the 1977 Pedigree outfit Night Spot (Ref 44305)
This outfit consisted a floor-length cream satin dress with a fitted choker-style halter-neck bodice. The bodice had two darts at the front to provide shape and was a attached to tow diagonal straps made of chocolate brown satin which were stitched to a choker made of the cream satin. The skirt was a simple A-line design which showed off the real beauty of this material. The choker fastened with a square of velcro at the back of the neck and the dress was fastened with two chrome coloured metal poppers with the backs facing. The floor length edge-to-edge evening coat was made of brown satin, it had long sleeves. The neck and front edges of the coat were trimmed with a gorgeous ½ inch wide strip of intricately woven gold braid. For Sindy’s head there was a matching headband made of the same gold braid sewn to a piece of cotton elastic tape. For her feet Sindy had a pair of brown tassel shoes.
“Let’s Go Shopping” (Ref 1105) based on the 1977 Pedigree outfit Sunshine Girl (Ref 44303)
“Let’s Take It Easy” (Ref 1106) based on the 1977 Pedigree boxed doll outfit Weekender Sindy (Ref 44613 – International Ref 44681)
A useful two-in-one outfit.
Sindy’s casual outfit consisted of a white nylon short-sleeved T-shirt top printed with the Sindy logo in red. The top opened down the back and fastened at the back of the neck. It came with a pair of red cotton trousers with a fly opening which fastened with one sewn-on metal snap fastener.
But in a departure to the boxed doll fashion, instead of the red shoulder bag, Sindy was given a contrasting navy blue cotton skirt. The skirt was A-line in shape with three panels at the front and a sewn-on waistband. It fastened at the back with one sewn-on metal snap fastener. Indeed in style, this skirt is very similar to the 1978 Mix n Match fashions skirt Ref 44185 (International Ref 44175) which also had a sewn-on red & white tie cord belt. For her feet she was given a pair of red slip-on mules.
“Let’s Get Married” (Ref 1150) based on the 1978 Pedigree outfit Blushing Bride (Ref 44318)
This Marx outfit has been found with two variations of the bouquet:
- the first had the deep pink fabric flowers trimmed with a length of deep pink satin ribbon (above left)
- there is also a version with fabric two-tone flowers which were deep pink in the middle and light pink at the ends of the petals. This version was trimmed with a length of pale pink satin ribbon (below left).
Uncatalogued Marx outfits – the “Go Anywhere” collection
Go Anywhere outfits (References unknown) similar to the UK Pedigree’s outfits:
- Baby Blue (Ref 44073) 1980
- Dinner Date (Ref 44202) 1979
- Fine and Fancy (Ref 44083) 1981
- Jogger (Ref 44077) 1980
- Pink ‘n’ Frilly (Ref 44076) 1980
- Pony Club (Ref 44074) 1980
- Pyjama Party (Ref 44207) 1979
- Tartan Touch (Ref 44321) 1979
- White Wedding (Ref 44298) 1979
- Windswept (Ref 44203) 1979
- Pink trousers and waistcoat with a co-ordinating pink gingham skirt and blouse
- Green Gingham shirt (similar to Pedigree Mix n Match Ref 44060) with denim dungarees and gingham headscarf.
“Go Anywhere” Boxed Outfits
Go Anywhere outfit (Ref unknown) similar to the UK Pedigree’s 1979 Seaside Special (Ref 44322)
Go Anywhere outfit (Ref unknown) similar to the UK Pedigree’s 1979 Winter Nights (Ref 44320)
Sindy’s cosy 1979 UK nightdress and towelling dressing gown ensemble was repackaged for the North American market.
It was a floor length nightdress and dressing gown set, but what really lifted it was the pretty embroidered tape used to trim the garments. Made of 1 cm wide cotton, this tape was embroidered with red stylised roses alternating with yellow flowers and interspersed with green leaves. The nightdress was made of white silky nylon, it had an elasticated neckline & waist, and the embroidered tape was used to make the shoulder straps and to decorate the hem. The nightdress fastened at the back with two chrome coloured poppers with the backs facing. The dressing gown was a buttercup yellow hooded cotton towelling robe. It had long sleeves, a patch pocket on the left hip and an elasticated neckline to provide shape to the hood. The edge of the hood and the front edges were also trimmed with the embroidered tape, and it fastened at the front with two sewn-on metal snap fasteners. This outfit came with a pair of slippers made from a pair of Sindy’s white slip-on mules with a piece of bright yellow faux fur glued over the top.
“Go Anywhere” Packet Outfits
Go Anywhere outfit (Ref unknown) similar to the UK Pedigree’s 1979 Rock n Roller (Ref 44201)
Sindy’s 1979 casual top and trousers.
A long-sleeved, V-neck top was made of patterned ribbed cotton with horizontal stripes of blue, red and yellow. By way of contrast, the neckline, cuffs and waistband were made of navy blue stretch nylon. It fastened at the back of the neck with one sewn-on metal snap fastener. Instead of jeans, this outfit came with a pair of straight leg, slim fitting trousers made of quite thick navy blue cotton. The trousers had a fly opening and fastened with a sewn-on metal snap fastener. For her feet Sindy was given a pair of her new golden yellow trainers.
This outfit was also used for the Marx Sindy 1979 Scenesetter with Armchair and Doll (US Ref 1180) (shown above with yellow cotton trousers).
Go Anywhere outfit (Ref 1130F ASST) similar to UK Pedigree’s 1977 Superstar Sindy (Ref 44614 – International Ref 44615)
This outfit is shown in Canadian ‘Go Anywhere’ packaging and is a lovely reuse of Pedigree Sindy’s 1977 Superstar Sindy boxed doll outfit.
Sindy’s skating outfit was a scooped-necked, dusky pink stretch nylon leotard with matching skating skirt. The skirt had a sewn-on waistband and fastened at the back of the waist with a small piece of velcro. The outfit came with a pair of detailed white plastic skating boots with silver painted plastic blades and her own gold coloured plastic winners medal. It was star-shaped and embossed with a Sindy “S” and threaded onto a blue textured ribbon. In a departure from the UK version, this set included a pair of sheer, white nylon tights which was a lovely addition to this outfit.
Go Anywhere outfit (Ref unknown) similar to the UK Pedigree’s 1979 Smarty Pants (Ref 44200)
Marx Mailaway Sets
Shown above is the US leaflet.
Let’s Bar-B-Que (Ref 1285) similar to Pedigree Sindy’s scenesetter Barbeque (Ref 44420)
Available for 24 tokens and 50¢ in the US or 75¢ in Canada, was Sindy’s barbeque.
It consisted of a black and red plastic pedestal barbecue with an integral shelf and a turning spit upon which a plastic chicken could be cooked. There was a set of barbecue utensils, a carving knife, fork and tongs. There was a yellow plastic tray and two matching plates, a yellow plastic sauce bottle and a brown plastic pepper or spice grinder. As well as the the brown plastic chicken this set also came with four brown plastic chops.
To keep Sindy’s clothes clean she was given a navy blue cotton bib apron with a wide white chalk stripe and black cotton straps, and a pair of matching oven gloves.
Let’s Style My Hair (Ref 1286) similar to Pedigree Sindy’s scenesetter Set in Style (Ref 44426)
We don’t have the Marx version of this set and we would love to show it if anyone has it.
Let’s Dress in Style (Ref 1290) similar to Pedigree Sindy’s accessories set Dress in Style (Ref 44403)
16 tokens and 50¢ in the US or 75¢ in Canada provided an opportunity to acquire additional accessories for Sindy.
This set included two pairs of boots in white and brown, a pair of brown tassel shoes, yellow slip-on mules, blue one-strap sandals, and red round-toe court shoes. For Sindy’s head there were two plastic Alice bands in brown and white, and a red triangular headscarf.
Let’s Go To the Beach (Ref 1291) similar to Pedigree Sindy’s scenesetter Sunlounger (Ref 44423)
Lastly for 24 tokens and 50¢ in the US or 75¢ in Canada was Sindy’s beach set.
With its distinctive blue and white parasol sunshade with a white base and metal pole, this was a great mailaway opportunity. It came with an orangy-yellow and white ice box, orange towel, water jug, two tumblers, straws, sun-tan oil, sunglasses and a yellow stretch nylon swimsuit for Sindy to wear.
As you can see from the photos the ice box came in two different colour combinations.